Top of Funnel Marketing for Beginners
What is a marketing funnel? A marketing funnel is the process someone goes through from…
What is a marketing funnel? A marketing funnel is the process someone goes through from becoming aware of your business all of the way to buying a product from your business. This process CAN happen all at once, but it is usually a more drawn out process over multiple interactions. Marketing funnels are often broken…
ClickFunnels is a sales funnel building software for entrepreneurs. It gives people a way to set up high converting sales funnels without having to code them or hire a developer. ClickFunnels is the software that made the term sales funnel popular in digital marketing. As ClickFunnels keeps growing, the added features mean people can run…
What is a Self-liquidating Offer funnel? Self Liquidating Offer (SLO) Funnels are one of the best front end sales funnels for online businesses. They are designed with one thing in mind: cover the cost of advertising. The overall structure of a SLO funnel is pretty simple: Squeeze Page Sales Page Upsell Page Thank You Page…
Can ClickFunnels host an online course? Yes, ClickFunnels allows you to build membership areas to host online courses! Even though ClickFunnels is heavily focused on helping entrepreneurs get their message out to the world by selling products through sales funnels, they still have an amazing membership site builder. In fact, one of ClickFunnels’ co-founders, Russell…
What is a front end sales funnel? A front end sales funnel is a sales funnel usually used for selling first time customers. These visitors might know a little bit about you & your brand from consuming content, but that’s it. Most front end funnels start with either a very low priced offer… Or a…
What is a lead funnel? A lead funnel is a type of sales funnel that is only focused on getting new leads into a business. Some lead funnels only allow visitors to opt-in for a lead magnet… While others have options for visitors to purchase products after they have opted-in. Lead funnels that offer products…
What is a landing page? A landing page is a page on a website or in a sales funnel that is focused on converting visitors into leads. In most cases, because it is so focused on conversions, it is where businesses will send their traffic from ads. Usually, a landing page offers something valuable to…
What is a lead generation funnel? A lead generation funnel is a type of front end sales funnel designed and optimized for attracting, qualifying and collecting leads for a business. Lead generation funnels are front end funnels, which sit at the front of a value ladder. Most of them use a freebie (called lead magnet)…
What is a tripwire funnel? A tripwire funnel is a type of front end funnel used to qualify leads coming into a business. Tripwire funnels have fairly simple structure. The first page is a sales page for a small lower cost offer, called a tripwire offer. This offer is in the $1-$10 range. Its purpose…
Getting traffic to your business is one of the most important things you can do. Without traffic, your business slowly shrivels up and dies. That’s why Traffic Secrets is such an important book! Traffic Secrets reveals 20 secrets business owners can use to flood their funnels and websites with hungry buyers . In this article…