What is a marketing funnel? A marketing funnel is the process someone goes through from becoming aware of your business all of the way to buying a product from your business. This process CAN happen all at once, but it is usually a more drawn out process over multiple interactions. Marketing funnels are often broken…
What is a Self-liquidating Offer funnel? Self Liquidating Offer (SLO) Funnels are one of the best front end sales funnels for online businesses. They are designed with one thing in mind: cover the cost of advertising. The overall structure of a SLO funnel is pretty simple: Squeeze Page Sales Page Upsell Page Thank You Page…
Can ClickFunnels host an online course? Yes, ClickFunnels allows you to build membership areas to host online courses! Even though ClickFunnels is heavily focused on helping entrepreneurs get their message out to the world by selling products through sales funnels, they still have an amazing membership site builder. In fact, one of ClickFunnels’ co-founders, Russell…
What is a front end sales funnel? A front end sales funnel is a sales funnel usually used for selling first time customers. These visitors might know a little bit about you & your brand from consuming content, but that’s it. Most front end funnels start with either a very low priced offer… Or a…
What is a lead funnel? A lead funnel is a type of sales funnel that is only focused on getting new leads into a business. Some lead funnels only allow visitors to opt-in for a lead magnet… While others have options for visitors to purchase products after they have opted-in. Lead funnels that offer products…
What is a tripwire funnel? A tripwire funnel is a type of front end funnel used to qualify leads coming into a business. Tripwire funnels have fairly simple structure. The first page is a sales page for a small lower cost offer, called a tripwire offer. This offer is in the $1-$10 range. Its purpose…
What is a Front End funnel? A front end sales funnel is a sales funnel that is focused on bringing new leads and customers into your business. Your front end funnel is usually targeted at people who have never interacted with you or your business other than maybe consuming some content like a blog post…
What is a headline? Every single page that exists on the internet has some form of a headline. In short, a headline is the first words you see at the top of a page. A headline has one single purpose… To grab a website visitor’s attention enough to get them to read the next line…
What is affiliate marketing? In a nutshell affiliate marketing is when a company pays people outside of the company (affiliates) when they sell one of the company’s products. The products can range anywhere from supplements to online courses or even software. Affiliate marketing is almost exclusively done online, which allows companies to have a broader…
Is a lead magnet the same as a landing page? No, a lead magnet is not the same as a landing page. A lead magnet is the free offer you give away on a landing page. A landing page is the actual web page itself. What is a lead Magnet landing page? A lead magnet…